KidOFit® shoes were created by Ron Bar, PhD in Biomedical Engineering who has been developing innovative foot-care products over 20 years. He has used his expertise in foot biomechanics and shoe design to develop high-quality shoes for children designed to promote healthy foot development. The shoes feature a fantastic ultra lightweight and flexible sole which is zero drop and has a fantastic wide anatomical toe box. A great fit for wider and deeper feet, they also offer a number of clever features to help get a great fit including a super soft elastic heel collar with an adjustable strap and some insoles provided. Each shoe comes with a number of fitting inserts which can be used to reduce the space inside the shoe, extending life and helping to fit a wide range of foot shapes.