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A Family Brand Inspired by First Steps
We’re delighted to welcome Tip Toey Joey to Happy Little Soles – a family-run brand created by an Australian dad and Brazilian mum after the birth of their daughter, Sofia. Their mission: to design baby-friendly footwear that supports natural development from the very first steps.
Based on Sofia’s original footprint, every pair of Tip Toey Joey baby shoes is crafted to promote proper toe alignment, helping little feet grow strong and straight. This encourages healthy bone and muscle development – essential for lifelong foot health.
Tip Toey Joey – Baby-Friendly Footwear for Natural Development
Their unique FreetoGrow™ design features a wide toe box that gives tiny toes the freedom to move, improving balance, stability, and shock absorption during weight-bearing activities like running, jumping, and climbing. The 2mm barefoot sole is flexible, thin, and responsive – ideal for mimicking barefoot movement.
A Shoe for Every Stage
Tip Toey Joey offers shoes for every milestone – from soft, protective pre-walkers to styles for confident walkers. At Happy Little Soles, we’re focusing on the Up and Go range (sizes 19–25), specially made for toddlers aged 1–3.
Stylish, Comfortable, and Healthy
With clever, smart features and soft, natural materials, Tip Toey Joey blends style, comfort, and expert design in every pair. Explore the range today and support your child’s healthy start with truly thoughtful baby shoes that encourage natural, confident movement.
