At Happy Little Soles, we love discovering footwear that combines innovation, practicality, and a touch of magic — and Pokeboo does just that. Born from nearly a century of Japanese craftsmanship, Pokeboo offers a refreshingly modern take on the classic rain boots: ultra-lightweight, foldable, and perfect for minimalist footwear lovers, commuters, and adventurers alike.
While Pokeboo wasn’t designed specifically as a barefoot shoe, its flexible sole, natural rubber material, and comfortable fit have quickly earned it a loyal following in the barefoot and minimalist footwear community. Its unique design also makes it an ideal option for rice planting boots, blending tradition with modern functionality.
A Legacy of Innovation: The Story Behind Pokeboo
The Pokeboo story begins with its parent company, ATOM Corporation, founded in 1924 by Mr. Tomoshiro Taira in Hiroshima, Japan. Originally a textile business, ATOM pivoted to protective gloves and boots by the 1940s, supporting workers across Japan’s agricultural, industrial, and maritime sectors.
Despite challenges — including rebuilding after WWII — ATOM grew into one of Japan’s leading manufacturers of protective synthetic rubber gear, known for its quality and full in-house production. Over the years, ATOM became known for producing rice planting boots that offered both comfort and practicality for farmers working in the fields.
By 2016, ATOM was ready to reimagine the traditional rubber boot. The result? Pokeboo — a lightweight, packable boot inspired by footwear once worn by rice farmers, now made for travel, festivals, commutes, and life on the move.
Award-Winning Japanese Design
Pokeboo gained major recognition in 2018 when it received the Good Design Award, one of Japan’s most prestigious honours. Judges applauded its:
- Minimalist style
- Practical packability
- Urban and outdoor versatility
It’s the perfect example of Japanese design thinking: simple, efficient, and effortlessly stylish.
What Makes Pokeboo Special?
Pokeboo boots stand out in today’s world of bulky wellies and heavy rainwear. Here’s why:
- Ultra-Lightweight: Weighs less than a 600ml water bottle
- Foldable & Travel-Friendly: Packs into a compact carry pouch (included!)
- Flexible, Flat Sole: Feels close to barefoot — with waterproof protection
- Natural Rubber: Ethically sourced and biodegradable
- Form-Fitting Comfort: Softly hugs the heels and calves for a secure fit
Pokeboo offers a barefoot-like experience — perfect for those who value natural foot movement even in wet conditions, whether you are camping, heading to a music festival, or just navigating an unpredictable summer storm.
Sustainable, Ethical Footwear
All Pokeboo boots are produced at ATOM’s own factory in Thailand using natural rubber from trusted local sources. Unlike synthetic rubber alternatives, natural rubber is biodegradable, renewable, and far gentler on the environment.
Pokeboo combines eco-conscious materials with durable design, meaning fewer shoes end up in landfills. It’s part of ATOM’s commitment to sustainable footwear and long-lasting value.
Minimalist Footwear... Without Even Trying
Pokeboo wasn’t initially designed with the barefoot movement in mind — but it turns out their thin sole, wide fit, and high flexibility made it a natural fit. These boots feel just as good as rice planting boots, supporting natural gait, reducing strain, and providing a welcome alternative to stiff, heavy boots. It’s no surprise that barefoot shoe enthusiasts worldwide are embracing Pokeboo as the go-to minimalist waterproof boot.
From Rice Fields to Global Runways
What began as protective footwear for Japanese rice farmers has become an international success story. Key milestones include:
- Launching Pokeboo in 2016
- Receiving the 2018 Good Design Award
- Expanding to international markets with the support of JETRO (Japan External Trade Organisation)
- Building a fan base across Europe, the UK, and the USA
- Preparing to exhibit at Shoppe Object New York in August 2025
As ATOM’s President Yuichiro Taira puts it, the goal is for “Pokeboo” to become a global household name — much like “emoji,” another clever Japanese export.
Who Are Pokeboo Boots For?
Pokeboo is for anyone who wants freedom, flexibility, and function in one stylish waterproof package. Whether you're:
- A barefoot enthusiast looking for minimalist waterproof rain boots
- A festival-goer dancing in the rain
- A traveller needing lightweight, packable gear
- A parent looking for soft, flexible boots with a barefoot feel
- Someone in need of rice planting boots
- Or simply someone who values Japanese craftsmanship and sustainable materials
Pokeboo is the answer.
Final Thoughts
Pokeboo is more than just a boot — it's a clever fusion of heritage, design, and purpose. With its lightweight build, barefoot-friendly sole, and commitment to sustainability, it’s a must-have for anyone who refuses to let the weather slow them down. Whether you need rain boots for a wet day or rice planting boots for farm work, Pokeboo delivers both style and function.
From Tokyo to trails, from urban streets to muddy fields — Pokeboo is designed in Japan, made for everywhere. Explore the Pokeboo collection today at Happy Little Soles and discover your new favourite boot for everyday adventures.
